Bloody Red Hoodie

Born from the fiery peaks of the Dolomites at sunset, the Bloody Red Hoodie captures the intensity of alpenglow—that magical moment when the mountains are bathed in crimson light.

During an expedition to photograph this phenomenon, our founder was caught in an unexpected snowstorm. Sheltering in a mountain hut, he sketched the silhouette of the peaks that had nearly claimed him. That sketch became the iconic mountain range emblazoned across our hoodies.

The Bloody Red isn't just a hoodie—it's a reminder of nature's raw power and beauty. Each stitch carries the passion and resilience of the mountains themselves. Wear it as a badge of your own untamed spirit.